The metrosexual man has been at large since 1994 according to Mark Simpson, who originally coined the term in The Independent. Metro has been getting his back waxed and enjoying the odd facial manicure and pedicure ever since.
At first he was forced to brave his sister’s salon, was soon seen enjoying the more luxurious confines of Selfridges, and later became a regular visitor to the various male grooming parlours that have popped up in cities worldwide.
Facial pedicure manicure and wax are no longer swear words for modern man, and so far has he advanced that he can now book a manicure specialist to visit where he chooses whilst at large in Ibiza. This mobile manicure will leave him looking the business as well as feeling relaxed and refreshed. What more could a man ask for?
So the question for all men is not ‘what is a gel manicure?’ but rather ‘what is a metrosexual man?’ The Urban Dictionary describes the metrosexual man as a man with a woman’s vanity, namely totally straight but widely perceived as possibly gay due to his devout grooming tendencies.
Gay men have long picked up prizes for the best dressed and groomed with the nicest nails; thankfully now straight men can call themselves metrosexual and be in with a chance. ‘It’s ok to look great and be straight. Let’s book in to the nearest salon. Facial pedicure manicure? Do you do a metrosexual pamper package?’
In 2002 Simpson described David Beckham as ‘the biggest metrosexual in Britain’; one man you won’t overhear asking, ‘What is a spa manicure and what is a gel manicure? Beckham definitely knows the difference. For clarity Simpson offered the following definition of metrosexual: ‘The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis — because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference.’
Surely this is going too far? Nobody said modern man wanted an artistic manicure complete with diamonds and nail art. But the media jumped on the metrosexual band-wagon as skin care brands and designers started gearing the advertising in their direction. So much so that modern man started beating his freshly waxed chest in outcry at this dreadful example of stereotyping.
Real men who simply want to take care of their appearance shouldn’t be painted with this metrosexual brush. Just because they want a facial manicure and pedicure, doesn’t mean they’re metrosexual. They’ll be wanting mobile manicures next.
Heaven forbid Nail It! Ibiza should offer such a decadent mobile manicure service to the gorgeously groomed men of Ibiza. A professional gel manicure might be taking things too far, but our special manicure for men comes with all the trimmings bar the polish. You can also indulge in a relaxing hand or foot massage, and various delicious nourishing treatments to keep your skin soft, supple and healthy. And you don’t need to leave your villa.
YOU MIGHT BE A METROSEXUAL MAN IF…
1. Manicure pedicure facial are at the top of your wish list
2. You actually have a wish list
3. You can't walk through Ibiza Town without purchasing designer outfits
4. You own 20 plus pairs of shoes
5. Every time you pass a mirror you look in it
6. You can make raw lasagne
7. Your manicure mobile needs were a worry until you heard about Nail It! Ibiza
8. You wear anything other than board shorts on the beach
9. You don’t just shave your face, you exfoliate and moisturize
10. Your time on the island isn’t complete without a visit from Nail It! Ibiza